Presentasjon til NFR’s konferanse: CSR in the Petroleum Industry En smakebit fra et delprosjekt Presentasjon til NFR’s konferanse: CSR in the Petroleum Industry Atle Midttun Handelshøyskolen BI atle.midttun@bi.no
Trends ? A network identifying and addressing major challenges in the fields of Quality, Health, Safety and Environment”. The network TRENDS is cofinanced by the European Commission DG Transport & Energy DG Research. Coordinator: Det Norske Veritas Ole.Andreas.Flagstad@dnv.com
Work pack. 4 Social Responsibility Leder: Jan-Olaf Willums Foundation for Business and Society/BI Selskap: Hydro, Shell, Statoil, ABB, Kværner, m fl. Rådgivings og konsulentselskaper, bl.a. Veritas Universiteter: BI og Erasmus
CSR og HSE fokus hos oljeselskapene Teknologifokus hos leverandørindustrien NB: preliminære data
The Freeman vs Jensen Debate Successful organisations in the current environment takes multiple stakeholder groups into account Integrate boundary spanners into the strategy formulation processes in the organisation Purposefull behavior requires single value objective function Logically impossible to maximise in more than one dimension
Verdisystem i petroleumsindustrien Fra Reve, Jacobsen et al
Two Dilemmas in a Transaction Cost Perspective Different strategic foci may suggest different degrees of integration between two firms Different strategic foci may suggest different sets of contractors
Three ways out? Greater strategic streamlining through tighter relations (CSR as specific asset) CSR externalisation to public domain (CSR becomes standardised, like HMS) Strategic discrepancy but operativ integration (through clearer contractual specifications)