Presentasjon til NFR’s konferanse: CSR in the Petroleum Industry

Presentasjon om: "Presentasjon til NFR’s konferanse: CSR in the Petroleum Industry"— Utskrift av presentasjonen:

1 Presentasjon til NFR’s konferanse: CSR in the Petroleum Industry
En smakebit fra et delprosjekt Presentasjon til NFR’s konferanse: CSR in the Petroleum Industry Atle Midttun Handelshøyskolen BI

2 Trends ?      A network identifying and addressing major challenges in the fields of Quality, Health, Safety and Environment”. The network TRENDS is cofinanced by the European Commission DG Transport & Energy DG Research. Coordinator: Det Norske Veritas

3 Work pack. 4 Social Responsibility
Leder: Jan-Olaf Willums Foundation for Business and Society/BI Selskap: Hydro, Shell, Statoil, ABB, Kværner, m fl. Rådgivings og konsulentselskaper, bl.a. Veritas Universiteter: BI og Erasmus

4 CSR og HSE fokus hos oljeselskapene Teknologifokus hos leverandørindustrien
NB: preliminære data

5 The Freeman vs Jensen Debate
Successful organisations in the current environment takes multiple stakeholder groups into account Integrate boundary spanners into the strategy formulation processes in the organisation Purposefull behavior requires single value objective function Logically impossible to maximise in more than one dimension

6 Verdisystem i petroleumsindustrien
Fra Reve, Jacobsen et al

7 Two Dilemmas in a Transaction Cost Perspective
Different strategic foci may suggest different degrees of integration between two firms Different strategic foci may suggest different sets of contractors

8 Three ways out? Greater strategic streamlining through tighter relations (CSR as specific asset) CSR externalisation to public domain (CSR becomes standardised, like HMS) Strategic discrepancy but operativ integration (through clearer contractual specifications)