Radio listening in Norway

- Nationalradio PPM (Portable People Meter) Radio survey - Nationalradio PPM (Portable People Meter) Rapporteres daglig/ukentlig 1000 panelister med personlige metere 12+

- local/regional radio CATI (Computer Assisted Telephone Interviewing) Radio survey - local/regional radio CATI (Computer Assisted Telephone Interviewing) Rapporteres månedlig og kvartalsvis 45 000 intervjuer i løpet av året 12+

Digital radio survey Radio platforms and devices CATI (Computer Assisted Telephone Interviewing) Rapporteres kvartalsvis / ved hver slukking 1000 Intervjuer i hver rapport 15+

National radio broadcasting

Source: Radioundersøkelsen PPM YTD: 1. januar til 31. august Down 3 percentage points: That is 3.023.000 to 2.888.000 people A decline of 4.5%, or just over 130,000 people Expected devlopment... In daily use of radio... Rapporteres kvartalsvis / ved hver slukking 1000 Intervjuer i hver rapport 15+ Source: Radioundersøkelsen PPM

In time spent with radio Down 4 minutes Corresponding decline from 2015 til 2016 (89 til 85) YTD: 1. januar til 31. august Expected development In time spent with radio Rapporteres kvartalsvis / ved hver slukking 1000 Intervjuer i hver rapport 15+ Source: Radioundersøkelsen PPM

Total radio Kilde: Radioundersøkelsen PPM Daglige bruk/dekning – år for år

Full year – week by week Region 1 4,7% Region 2 18,4% Region 3 34,6% 61,4% Kilde: Radioundersøkelsen PPM Daglige bruk/dekning – uke for uke

The broadcasters Kilde: Radioundersøkelsen PPM Daglige bruk/dekning – måned for måned

1.189.584 Norwegians listen daily to radio stations that did not exist before the switchover OJ Source: Radioundersøkelsen PPM Antall daglige radiolyttere – nye kanaler samlet - 1. januar – 31. august 2017

5 stations to 25 Source: Radioundersøkelsen PPM Daily use/coverage – year by year

The 5 stations v 25 Source: Radioundersøkelsen PPM Daily use – month by month

Soon, 1/3 of listening will be to new stations Kilde: Radioundersøkelsen PPM Markedsandel – nye kanaler samlet – kvartal for kvartal

The new channels show excellent results Kilde: Radioundersøkelsen PPM Daglige bruk/dekning – måned for måned

Listening figures for the switchoff regions

Kilde: Radioundersøkelsen CATI 64,2 % 64,8 % 64,4 % 62,9 % 60,3 % 63,0 % Switchoff regions 66,4 % 66,9 % Daily use Q2 2017 vs. Q2 2016 Rapporteres kvartalsvis / ved hver slukking 1000 Intervjuer i hver rapport 15+ 64,5 % 63,1 % 61,8 % 63,4 % Kilde: Radioundersøkelsen CATI

Nordland Kilde: Radioundersøkelsen CATI Daily use – all channels and broadcasters

Trøndelag, Møre and Romsdal Kilde: Radioundersøkelsen CATI Daily use – all channels and broadcasters

Hedmark, Oppland, Buskerud and Telemark Kilde: Radioundersøkelsen CATI Daily use – all channels and broadcasters

Agder, Rogaland, Hordaland, Sogn and Fjordane Kilde: Radioundersøkelsen CATI Daily use – all channels and broadcasters

Oslo, Akershus, Vestfold and Østfold Kilde: Radioundersøkelsen CATI Daily use – all channels and broadcasters

Troms and Finnmark Kilde: Radioundersøkelsen CATI Daily use – all channels and broadcasters

Device developments

82 % of the population have at least one DAB radio Kilde: Digitalradioundersøkelsen uke 35 – 37, base 1000 resp. Available digital equipment for radio listening

Almost 5 million DAB radios in Norway Kilde: Digitalradioundersøkelsen uke 35 – 37, base 1000 resp. Estimated number of devices

1.6 mill radios sold in less than a year Kilde: Digitalradioundersøkelsen uke 35 – 37, base 1000 resp. Estimated number of devices

Listening between platforms

72 % of daily listeners use DAB 1,9 millioner nordmenn Kilde: Digitalradioundersøkelsen uke 35 – 37, base 609 resp. Andel som daglig lytter på ulike plattformer

82 % of daily listeners use a digital platform Kilde: Digitalradioundersøkelsen uke 35 – 37, base 609 resp. Andel som daglig lytter på radio digital

DAB is used more than FM – at home and in the car Kilde: Digitalradioundersøkelsen uke 35 – 37, base 609 resp. % that listen daily per platform

Development of radio advertising

Radio sells well 369 million spent in radio advertising so far this year Growth of 1.4% in Q2 Most other channels show a decline: Daily press –16,2 % TV –3,3 % Direct Mail –9,7 % ” The fact that revenue for commercial radio is so strong, even in a year of extinguishing FM, says a lot about the strength of radio as an advertising channel and, in particular, how good the digitalization of radio is in Norway.” Kenneth Andresen, sjef i P4 Gruppen Source: IRM, Q2 2017