- derfor går vi mobilt Espen Olsen Langfeldt, redaksjonssjef VG Mobil, Fagpressedagen 2013
Source: TNS Gallup, Consumer&Media-study, 04/1 – 13/2. Unit: Daily coverage in population 12+, 12 months average. Daily coverage (people) 70 % GROWTH IN TOTAL AUDIENCE SINCE THE PEAK OF PAPER -Print audience more than halved -Online (vg.no) audience tripled -Mobile audience from «zero» to 1 million in just five years EN KJAPP OVERSIKT
THE WRITING ON THE WALL
THE READERS ARE GOING MOBILE iPad 1 launched in Norway Kilde: Xiti
Kilde: TNS Gallup Antall ukentlige unike brukere mobil Fra uke 42: Trafikk for E24 og Dine Penger slått sammen
Annonseinntekter VG Mobil Kilde: Rose
1 LESERE ANNONSEINNTEKTER 3 LESERINNTEKTER THREE THRESHOLDS TO PASS 2
Mobile first- og betalt
VG+ - historien så langt -VG+ launch iPad -Free -Morning- and evening edition 9 des juni des juni VG+ paid subscription- product (uke, måned og år ) -One continuously updated edition every day -VG+ launch iPhone -Average daily sale increases with 25% -VG+ launch web- pluss.vg.no -Integrate with our own payment system SPiD 6.Mars 2013 Launch VG+ 2.0
We don’t believe in “one product fits all”
iPad = “Lean back”
• MOBILITY • UPDATED • LOTS OF BREAKS
PDF Native HTML HTML-Hybrid Presentasjonsteknologier:
CCI Photostation Woodwing inDesign In-house tools Aptoma SPiD Produksjonssystemer:
00:00 h24h Nye verktøy = mer effekt, med færre på vakt Vaktsjef med DrMobile fra Aptoma Vaktsjef Typograf Redigerer Foto
SPiD – follow the users! • Analyze of user behaviour • Analyze which stories convert subscribers: «What kind of stories are the users willing to pay for?»
Use traffic data to follow the track related to SPID receipts Pluss.vg.no - paywall Receipt SpID
Result: Follow the subscription sale – LIVE!
..and bringing the analysis into the newsroom
VG + i dag
27.Des Nationen 07.juli Budstikka 10.juli Vårt Land 13.juli Tønsbergs blad VG+ har vokst fra å være 40. største avis til 10. største avis - og har 220% vekst siste år Kilde: Nettoopplag 2012 for medlemsaviser- antall abonnement 10.Mar Klassekampen 03.Jun Finansavisen Status 25.november: aktive abonnenter
Brukerinntekter VG+
paid customer relations through higher convertion rates and increased customer lifetime value AMBITION 2014 (END OF YEAR)
-Utilize the major shift from desktop to mobile browsing -Increase number of paying digital subscribers -Leverage the revenue potential on paper-based media -Gain a strong position in the distruptive TV market -Develop internal organization to support new needs MAIN CHALLENGES THE NEXT YEARS