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Organization and board Manager Monica Hannestad Project coordinator Maria Valding Seim Board representatives Statoil Bergen Chamber NHH Connect West Maritime.

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Presentasjon om: "Organization and board Manager Monica Hannestad Project coordinator Maria Valding Seim Board representatives Statoil Bergen Chamber NHH Connect West Maritime."— Utskrift av presentasjonen:

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2 Organization and board Manager Monica Hannestad Project coordinator Maria Valding Seim Board representatives Statoil Bergen Chamber NHH Connect West Maritime Colours CARF KHIB

3 VISION TO TURN THE BERGEN REGION INTO ON OF THE LEADING AREAS WITHIN THE NORDIC REGION, WHEN IT COMES TO DESIGNDRIVEN BOTH BUSINESS- AND SOCIAL DEVELOPMENT

4 WHAT IS DESIGN?

5 ESTETICS AND FORM Alvar Aalto, iittala

6 THE 1960s industrial products

7 The 1970s ergonomics and user driven focus Stressless from Ekornes, launced in 1971

8 1980s design management

9 1990s Branding, identity and communication

10 Innovation designdriven companies

11 What is the future of design?

12 The future of design- environment and sustainability

13 Service design- new areas in the use of design

14 •Design is comparable with data systems and financial solutions => it concerns all businesses

15 360 design

16 Effects by the use of design Functional differentiate, function, ergonomics, durability, safety, efficiency, innovation Emotional acknowledged value, lust, loyalty, user experience, product personality, ownership, create an identity

17 The PIG Picture

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19 POTENTIAL Business survey Denmark 2005 ”designs økonomiske effekt” 1064 businesses, over 10 employees, The Danish Design Centre Development measured over a period of 5 years.

20 GROWTH POTENTIAL BUSINESSES USING EXTERNAL DESIGNERS GROWS 22% MORE THAN BUSINESS NOT USING DESIGNERS

21 Businesses that hires designers and buys design services externally exports in average 34 % Businesses without this design- competence exports 18% INTERNATIONAL POTENTIAL

22 Designdriven companies Kari Traa

23 Kari Traa

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27 Designdriven companies Colonialen

28 Colonialen

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30 KonseptDesign Bergen •Hovedtema ”Fremtidsbyen Bergen” •Mellom GROW 09 og 10 skal det gjennomføres KonseptDesign prosjekt for å skape innovative regionale løsninger med et klart bruker- og miljøfokus. •Ved strategisk bruk av design inn i prosjektene vil sjansen for å lykkes økes med tanke på merkevarebygging, brukerfokus og kommunikasjon i tillegg til at visualisering av prosess og resultat under GROW 10 styrkes. Dette øker igjen overføringsverdien fra disse prosjektene. •Målet er å styrke prosjekter koblet med FoU og næringsliv/samfunnsliv hvor design er pådriver for innovative løsninger i regionen.

31 Designdriven companies

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33 ER BRUKEREN KJØPEREN? BRUKERUNDERSØKELSE, OBSERVASJON OG MARKEDSUNDERSØKELSE User-driven innovation

34 Is the buyer necessarily the user? User surveys, observation studies and market analysis User-driven innovation

35 •Look at the picture at the next slide. What do you see?

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37 Solution Bedrift: Ørsta Stål Produkt: Løv Design: Kadabradesign

38 Innovasjon

39 ”Do You really want to succeed?! Use design strategically!” Torger Reve

40 DRB.NO- find Your Designer


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