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Scandic - a value driven brand Geir Lundkvist Vice President/Adm. Direktør Scandic Norway.

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Presentasjon om: "Scandic - a value driven brand Geir Lundkvist Vice President/Adm. Direktør Scandic Norway."— Utskrift av presentasjonen:

1 Scandic - a value driven brand Geir Lundkvist Vice President/Adm. Direktør Scandic Norway

2 From 1 hotel with 25 rooms in 1963 to almost 130 hotels in 9 countries offering more than rooms Today we are the largest hotel chain in the Nordic market

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11 A sustainable brand Shared values Values Customer relationships Methods Concepts Marketing/sales Price Product Degree of Difficulty To create a unique brand Time

12 Scandic’s Operating Compass to Profitability - A system that benefits all: us, the environment, the society and our owners

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14 We believe in – the environment If we do our part, the environment that we have been privileged growing up in will still be there tomorrow Det startet i

15 A hotel -a micro society in focus

16 Ecological Sustainability Scandic’s Environmental Policy No company can avoid taking responsibility for the environment and focusing on environmental issues. Scandic shall, therefore lead the way and work continuously to promote both a reduction in our environmental impact and a better environment. Scandic shall contribute to a sustainable society. 1994

17 Corporate dedication... Frank Fiskers President & CEO Scandic

18 ...and training of all team members

19 An easy understandable frame work... shared by both top exec’s and all team members!

20 Waste Management less, individually packed items used From 1,5 to 0,5 kg unsorted waste/guest night Upstream and downstream approach

21 Scandic Sweden Organic BREAKFAST Ecologic coffee Earl grey tea Sour milk Apple sauce Cinnamon Orange marmelade Hard bread Oates Müsli Organic cheese Total 9 million cups 125 m3 4 tonnes 20 trucks 4 tonnes 6 tonnes 32 tonnes 20 tonnes kg’s yearly Norway

22 The “EcoRoom” Life cycle perspective Higher guest satisfaction Longer life built since 1996 Design award in 1999 & 2007 Resource effective Easy to clean

23 Giant Shrimps

24 50% of the world’s mangrove forests destroyed. They provide coastal protection from storms and reduces shoreline erosion (Tsunami). Shrimp Consumption raised by 500% during last 4 years in Sweden Hundreds of thousands of people forced to migrate from areas where they have lived for generations. In Bangladesh alone, more than 150 people have been killed!

25 Scandic cuts its carbon footprint

26 Our influence and responsibility Supply Chain Clear demands on transportation and reporting of improvement Our Guests Facilitate use of sustainable local transportation Waste from construction and daily operations Minimise the use of fossil plastic Team members Training and education for all Total energy Heating Cooling Lighting Cooking Travelling Company cars Business travel

27 CO 2 - What we do Save & Change! -17 % energy since ,000 eco-rooms built All hotels report live in SIR 11,000 TMs trained World’s first eco-labelled chain 100% renewable electricity SE NO Renewable materials promoted Pro-active car policy SE Swan labelled suppliers Oil for heating being phased-out

28 Carbon dioxide emissions at Scandic Nordic Down by 30.53% Down by 2.7%

29 The world’s first eco-labelled hotel chain in 2004 with all 66 Swedish Scandics Today 92 hotels in four countries are Swan labelled A growing B2B tool for procurement people

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31 eco rooms built 400 millions of single packed items not used team members trained 25 million kg of resources recycled 24 million organic BREAKFAST served in Sweden Impressive and Tangible results over 90 eco-labelled hotels

32 ”You can do good and be good at the same time” That’s what Sustainable Business is all about Welcome to visit… w

33 Scandics forpliktelser for fossil CO²... Siden tidlig på 1990-tallet har Scandic jobbet systematisk for å redusere utslippene av fossil karbondioksid fra driften. I dag ligger vi 30 % under 1996-nivået vårt Vi har besluttet å redusere med 50 % innen 2011 Målet vårt er å overhodet ikke bidra til klimaendringer i 2025 «Enda et skritt i vår ferd mot en bærekraftig fremtid...» Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per

34 Scandics forpliktelser for fossil CO² % innen % innen 2025 Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per

35 – et tydelig, resolutt og oppnåelig mål... «Det er mulig å redusere med 100 % allerede innen 2025, selv om dette innebærer å påvirke andre aktører, som for eksempel lokale fjernvarmeleverandører» «Hvis man fører an her og tar ansvar, oppnår man troverdighet, og alle involverte vinner på det: energiindustrien, vi, gjestene våre og planeten» Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per

36 A good company in a good society Takk for oppmerksomheten !


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