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PublisertRandi Bjerke Endret for 9 år siden
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- derfor går vi mobilt Espen Olsen Langfeldt, redaksjonssjef VG Mobil, Fagpressedagen 2013
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Source: TNS Gallup, Consumer&Media-study, 04/1 – 13/2. Unit: Daily coverage in population 12+, 12 months average. Daily coverage (people) 70 % GROWTH IN TOTAL AUDIENCE SINCE THE PEAK OF PAPER -Print audience more than halved -Online (vg.no) audience tripled -Mobile audience from «zero» to 1 million in just five years EN KJAPP OVERSIKT 2003-2013
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THE WRITING ON THE WALL
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THE READERS ARE GOING MOBILE iPad 1 launched in Norway 20112012 2013 Kilde: Xiti 2010-2013
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Kilde: TNS Gallup Antall ukentlige unike brukere mobil Fra uke 42: Trafikk for E24 og Dine Penger slått sammen
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Annonseinntekter VG Mobil Kilde: Rose
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1 LESERE ANNONSEINNTEKTER 3 LESERINNTEKTER THREE THRESHOLDS TO PASS 2
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Mobile first- og betalt
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VG+ - historien så langt -VG+ launch iPad -Free -Morning- and evening edition 9 des 2010 27 juni 2011 17 des 2011 21 juni 2012 - VG+ paid subscription- product (uke, måned og år ) -One continuously updated edition every day -VG+ launch iPhone -Average daily sale increases with 25% -VG+ launch web- pluss.vg.no -Integrate with our own payment system SPiD 6.Mars 2013 Launch VG+ 2.0
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We don’t believe in “one product fits all”
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iPad = “Lean back”
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• MOBILITY • UPDATED • LOTS OF BREAKS
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PDF Native HTML HTML-Hybrid Presentasjonsteknologier:
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CCI Photostation Woodwing inDesign In-house tools Aptoma SPiD Produksjonssystemer:
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00:00 h24h Nye verktøy = mer effekt, med færre på vakt Vaktsjef med DrMobile fra Aptoma Vaktsjef Typograf Redigerer Foto
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SPiD – follow the users! • Analyze of user behaviour • Analyze which stories convert subscribers: «What kind of stories are the users willing to pay for?»
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Use traffic data to follow the track related to SPID receipts www.vg.no Pluss.vg.no - paywall Receipt SpID
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Result: Follow the subscription sale – LIVE!
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..and bringing the analysis into the newsroom
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VG + i dag
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27.Des Nationen 07.juli Budstikka 10.juli Vårt Land 13.juli Tønsbergs blad VG+ har vokst fra å være 40. største avis til 10. største avis - og har 220% vekst siste år Kilde: Nettoopplag 2012 for medlemsaviser- antall abonnement 10.Mar Klassekampen 03.Jun Finansavisen Status 25.november: 31 194 aktive abonnenter
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Brukerinntekter VG+
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100 000 paid customer relations through higher convertion rates and increased customer lifetime value AMBITION 2014 (END OF YEAR)
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-Utilize the major shift from desktop to mobile browsing -Increase number of paying digital subscribers -Leverage the revenue potential on paper-based media -Gain a strong position in the distruptive TV market -Develop internal organization to support new needs MAIN CHALLENGES THE NEXT YEARS
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