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WHY WE’RE STRENGTHENING ROTARY. OBJECTIVES  Clarify what Rotary stands for, how it’s different and why people should care  Elevate awareness and understanding.

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Presentasjon om: "WHY WE’RE STRENGTHENING ROTARY. OBJECTIVES  Clarify what Rotary stands for, how it’s different and why people should care  Elevate awareness and understanding."— Utskrift av presentasjonen:

1 WHY WE’RE STRENGTHENING ROTARY

2 OBJECTIVES  Clarify what Rotary stands for, how it’s different and why people should care  Elevate awareness and understanding  Motivate, engage and inspire current and prospective members, donors, strategic partners and staff

3 SURVEY RESULTS Never Heard of Rotary Know Name Only Some Familiarity

4 CHALLENGE NOT EARNING FULL CREDIT FOR OUR GOOD WORK Harder to reach our full potential

5 PRIMARY REASONS PEOPLE JOIN ROTARY… Why did you initially join Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%

6 …ARE THE SAME REASONS THEY STAY ROTARIANS Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%

7 FINDINGS  Rotarians are responsible leaders  Define by mindset  Connecting always will be a driving force behind Rotary  Rotary creates community impact on a global scale

8 ESSENCE STATEMENT Rotary unites leaders from all continents, cultures and occupations to exchange ideas and take action for communities around the world.

9 Ta utgangspunkt i Web-side

10 Rotary.org

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13 Teknologi endrer kommunikasjon © morganimation – Fotolia.com

14 Facebook  1,2 milliarder aktive brukere på Facebook hver måned.  Over 75 % av Facebooks trafikk går gjennom mobil.  Det er ca. 2,6 millioner aktive nordmenn på Facebook hver dag, og statistikken tilsier at nesten 2 millioner av oss bruker Facebook i mobilen.  54 % av norske storbedrifter er på Facebook.  Annonseomsetningen på Facebook forventes å nå 1 milliard NOK i 2014.

15 Facebook Liker

16 D 2310 på Facebook

17 Linkedin  259 millioner bruker LinkedIn på verdensbasis (57 mill. i Europa).  Ca. 1 million nordmenn har registrert profil.  Ca. 38 % logger inn via mobilen.  Mer enn 3 millioner bedrifter har LinkedIn Company Page

18 Linkedin – medlemmer

19 D 2310 på Linkedin

20 Youtube  YouTube finnes på 61 språk i 56 land.  40 % av alle videoer på YouTube ses i mobilen.  De har mer enn 1 milliard unike brukere i måneden.  Vi ser 6 milliarder videoer på YouTube hver eneste dag, og en gjennomssnittbesøker blir på siden i 16,4 minutter.  YouTube når flere seere mellom år enn noen tv-kanal.

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22 Hvorfor sosiale medier? Involvere Promotere Rekruttere Innovere Etablere Analysere Eksponere Informere

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24 “If Rotary is to realize its proper destiny, it must be evolutionary at all times, revolutionary on occasions.” Paul Harris, Founder of Rotary


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