Presentasjon lastes. Vennligst vent

Presentasjon lastes. Vennligst vent

COLOR LINE Jan Kverneland

Liknende presentasjoner


Presentasjon om: "COLOR LINE Jan Kverneland"— Utskrift av presentasjonen:

1

2 COLOR LINE Jan Kverneland

3 Color Line Areas of Business •Shipping •Hotel •Restaurants •Shops •Entertainment •Cargo •Tour-production

4 COLOR LINE •Gjennomsnittlig 21 daglige avganger, med 32 daglige avganger i høysesong •Daglig kapasitet på opptil gjester i høysesong •Antall serveringssteder og butikker plasserer selskapet som Norges 3. største restaurantkjede og blant de største kjøpesentrene I Norge •En av Norges største ro-ro aktører med opptil 14,2 km daglig fraktkapasitet (lane meter) i høysesong, tilsvarende vogntog

5 TYPER TRANSPOSTMIDDEL TIL OG FRA NORGE

6 Development international passenger ferry traffic last 20 years in Norway • Total increase of passengers 260 percent or 13 percent annually • Color Line established in 1990

7 Segmenter Holiday 10 % Cruise 34 % Conference 2 % Transport 54 %

8 Hovedmarkeder Tyskland Danmark Andre Norge 73 % 12 % 9 % 3 % Sverige 3 %

9 Markedsandel

10

11 11 Ship 8 Destinasjoner 5 Linjer 2812 ansatte. 4,2 mill passasjerer Omsetning: 500 mill Euro Our area of operation Oppstart April 2005

12 Color Line 2003 M/S Peter Wessel M/S Skagen M/S Color Viking F/F Silvia Ana M/S Bohus M/S Christian IV M/S Prinsesse Ragnhild M/S Color Festival M/S Kronprins Harald M/S Color Traveler M/S Color Fantasy

13 TRANSPORTATION ENTERTAINMENT & CELEBRATION BUSINESS MEETINGS ATTRACTIONS & EXPERIENCES & ACTIVITIES EXHIBITIONS & CONFERENCE INTERMODAL TRANSPORT HIGH SPEED CROSSINGS BUSINESS PROFILE TRANSPORTATION Passenger Ferry Development Trends

14 PASSENGER MOTIVATION BUFFET BUFFET & A LA CARTE NIGHT CLUB & DISCO SHOPPING PROMENADE 5 RESTAURANT ALTERNATIVES SPA & BEAUTY CENTER 80% CABINS WITH VIEW TAX FREE BUSINESS MEETING ROOMS BUSINESS CITY:EXHIBITIONS & CONFERENCE TRANSPORTATION ENTERTAINMENT & CELEBRATION BUSINESS MEETINGS ATTRACTIONS & EXPERIENCES & ACTIVITIES EXHIBITIONS & CONFERENCE INTERMODAL TRANSPORT KID´S WORLD: WATERPARK & THEME PARK PANORAMA CABINS MOVIE CHANNEL SAUNA & POOL ENTERTAINERS TV-SHOWS MADE ONBOARD THEMED CRUISES FRANCHISED CAFEES & RESTAURANTS BRAND COMPETITION 12 RESTAURANTS, 18 BARS (NORWEGIAN STAR) KID´S CORNER SHOPPING PLANET: TREND SETTING COLLECTIONS TRENDY ACTIVITIES / SPORTS MEDIA CABIN: MOVIE ON DEMAND,INTERNET, ETC. HIGH SPEED CROSSINGS BUSINESS PROFILE CRUISE TO NOWHERE 24h INTERNATIONAL SHOW PRODUCTIONS AIR SEATS ALL OUTSIDE CABINS FAMILY OCCATIONS: WEDDINGS, BIRTHDAYS ETC. LECTURES & COURSES: WINE TASTING ETC.. CHILDREN´S BALL POOL CITY-TOURISM & DAY CRUISES CABINS TRANSPORTATION CONFERENCE Passenger Ferry Development Trends

15 TECHNOLOGY PASSENGER MOTIVATION BUFFET BUFFET & A LA CARTE NIGHT CLUB & DISCO SHOPPING PROMENADE 5 RESTAURANT ALTERNATIVES SPA & BEAUTY CENTER REDUNDANT MACHINERY DIESEL ELECTRIC MACHINERY 80% CABINS WITH VIEW CONTROLLABLE PITCH PROPELLER TAX FREE BUSINESS MEETING ROOMS BUSINESS CITY:EXHIBITIONS & CONFERENCE TRANSPORTATION ENTERTAINMENT & CELEBRATION BUSINESS MEETINGS ATTRACTIONS & EXPERIENCES & ACTIVITIES EXHIBITIONS & CONFERENCE INTERMODAL TRANSPORT KID´S WORLD: WATERPARK & THEME PARK PANORAMA CABINS GAS TURBINE MOVIE CHANNEL SAUNA & POOL ENTERTAINERS TV-SHOWS MADE ONBOARD THEMED CRUISES FRANCHISED CAFEES & RESTAURANTS BRAND COMPETITION 12 RESTAURANTS, 18 BARS (NORWEGIAN STAR) KID´S CORNER SHOPPING PLANET: TREND SETTING COLLECTIONS TRENDY ACTIVITIES / SPORTS MEDIA CABIN: MOVIE ON DEMAND,INTERNET, ETC. HIGH SPEED CROSSINGS PREFABRICATED CABIN MODULES MULTI ENGINE MACHINERY MEDIUM SPEED DIESELS HIGH SPEED / LIGHT CRAFT BLOCK OUTFITTING AREA OUTFITTING BUSINESS PROFILE CRUISE TO NOWHERE 24h INTERNATIONAL SHOW PRODUCTIONS AIR SEATS ALL OUTSIDE CABINS FAMILY OCCATIONS: WEDDINGS, BIRTHDAYS ETC. LECTURES & COURSES: WINE TASTING ETC.. CHILDREN´S BALL POOL CITY-TOURISM & DAY CRUISES LAND BASED FOOD PREPARATION & CLEANING CABINS TRANSPORTATION CONFERENCE SHORT HARBOUR TIME AUTOMATIC NAVIGATION & POSITIONING SYSTEMS BOW THRUSTERS Passenger Ferry Development Trends

16 SAFETY & ENVIRONMENT TECHNOLOGY PASSENGER MOTIVATION BUFFET BUFFET & A LA CARTE NIGHT CLUB & DISCO SHOPPING PROMENADE 5 RESTAURANT ALTERNATIVES SPA & BEAUTY CENTER FIRE ZONES ENCLOSED LIFEBOATS SPRINKLERS REDUNDANT MACHINERY DIESEL ELECTRIC MACHINERY DOUBLE BOTTOM 80% CABINS WITH VIEW CONTROLLABLE PITCH PROPELLER TAX FREE ENVIRONMENT PROTECTION FIRE SAFE MATERIALS ALTERNATIVE FUELS: LNG, FUEL CELLS BUSINESS MEETING ROOMS BUSINESS CITY:EXHIBITIONS & CONFERENCE TRANSPORTATION ENTERTAINMENT & CELEBRATION BUSINESS MEETINGS ATTRACTIONS & EXPERIENCES & ACTIVITIES EXHIBITIONS & CONFERENCE INTERMODAL TRANSPORT KID´S WORLD: WATERPARK & THEME PARK STOCKHOLM REGULATIONS PANORAMA CABINS GAS TURBINE MOVIE CHANNEL SAUNA & POOL ENTERTAINERS TV-SHOWS MADE ONBOARD THEMED CRUISES FRANCHISED CAFEES & RESTAURANTS BRAND COMPETITION 12 RESTAURANTS, 18 BARS (NORWEGIAN STAR) KID´S CORNER SHOPPING PLANET: TREND SETTING COLLECTIONS TRENDY ACTIVITIES / SPORTS MEDIA CABIN: MOVIE ON DEMAND,INTERNET, ETC. HIGH SPEED CROSSINGS PREFABRICATED CABIN MODULES MULTI ENGINE MACHINERY MEDIUM SPEED DIESELS HIGH SPEED / LIGHT CRAFT BLOCK OUTFITTING AREA OUTFITTING CATALYSATORS WATER INJECT DIESELS ZERO ENVIRONMENTAL IMPACT ESCAPE ROUTES GARBAGE HANDLING SEWAGE TREATMENT BUSINESS PROFILE CRUISE TO NOWHERE 24h INTERNATIONAL SHOW PRODUCTIONS AIR SEATS ALL OUTSIDE CABINS FAMILY OCCATIONS: WEDDINGS, BIRTHDAYS ETC. LECTURES & COURSES: WINE TASTING ETC.. CHILDREN´S BALL POOL CITY-TOURISM & DAY CRUISES LAND BASED FOOD PREPARATION & CLEANING CABINS TRANSPORTATION CONFERENCE SHORT HARBOUR TIME AUTOMATIC NAVIGATION & POSITIONING SYSTEMS FOG SPRINKLERS BOW THRUSTERS Passenger Ferry Development Trends

17 SAFETY & ENVIRONMENT TECHNOLOGY PASSENGER MOTIVATION BUFFET BUFFET & A LA CARTE NIGHT CLUB & DISCO SHOPPING PROMENADE 5 RESTAURANT ALTERNATIVES SPA & BEAUTY CENTER FIRE ZONES ENCLOSED LIFEBOATS SPRINKLERS REDUNDANT MACHINERY DIESEL ELECTRIC MACHINERY DOUBLE BOTTOM 80% CABINS WITH VIEW CONTROLLABLE PITCH PROPELLER TAX FREE ENVIRONMENT PROTECTION FIRE SAFE MATERIALS ALTERNATIVE FUELS: LNG, FUEL CELLS BUSINESS MEETING ROOMS BUSINESS CITY:EXHIBITIONS & CONFERENCE TRANSPORTATION ENTERTAINMENT & CELEBRATION BUSINESS MEETINGS ATTRACTIONS & EXPERIENCES & ACTIVITIES EXHIBITIONS & CONFERENCE INTERMODAL TRANSPORT KID´S WORLD: WATERPARK & THEME PARK STOCKHOLM REGULATIONS PANORAMA CABINS GAS TURBINE MOVIE CHANNEL SAUNA & POOL ENTERTAINERS TV-SHOWS MADE ONBOARD THEMED CRUISES FRANCHISED CAFEES & RESTAURANTS SIZE SCANDIA & NORDIA 3600 GT FINNJET GT COLOR LINE NEW BUILDING GT VIKING MARIELLA GT CINDERELLA GT BRAND COMPETITION 12 RESTAURANTS, 18 BARS (NORWEGIAN STAR) KID´S CORNER SHOPPING PLANET: TREND SETTING COLLECTIONS TRENDY ACTIVITIES / SPORTS MEDIA CABIN: MOVIE ON DEMAND,INTERNET, ETC. HIGH SPEED CROSSINGS PREFABRICATED CABIN MODULES MULTI ENGINE MACHINERY MEDIUM SPEED DIESELS HIGH SPEED / LIGHT CRAFT BLOCK OUTFITTING AREA OUTFITTING CATALYSATORS WATER INJECT DIESELS ZERO ENVIRONMENTAL IMPACT ESCAPE ROUTES GARBAGE HANDLING SEWAGE TREATMENT FINLANDIA GT SVEA GT SILJA SERENADE GT FINLANDIA 8200 GT BUSINESS PROFILE CRUISE TO NOWHERE 24h INTERNATIONAL SHOW PRODUCTIONS AIR SEATS ALL OUTSIDE CABINS FAMILY OCCATIONS: WEDDINGS, BIRTHDAYS ETC. LECTURES & COURSES: WINE TASTING ETC.. CHILDREN´S BALL POOL CITY-TOURISM & DAY CRUISES LAND BASED FOOD PREPARATION & CLEANING CABINS TRANSPORTATION CONFERENCE SHORT HARBOUR TIME AUTOMATIC NAVIGATION & POSITIONING SYSTEMS FOG SPRINKLERS BOW THRUSTERS Passenger Ferry Development Trends

18 The world largest cruise ship with car deck

19 Class: DNV1A1 ICE1B, Carferry A, EO, MCDK, PWDK, TMON, NAUT-OC, RP, Clean; F-M, Comf-V(1). Main particulars

20 Atrium

21 Ala Carte Restaurant

22 Conference

23 Show-lounge

24  Casino as a part of the experience…..

25 Gaming

26 SPA and fitness

27  Observation lounge

28 High standard of cabins - different price categories

29 Color Line is making good progress into the future…

30 Observation Lounge Spa & Fitness Center Tower Nightclub Fantasy Showlounge Color Conference Center Teens Plaza Sports & Burger Bar Aqualand Cosmopolitan Gourmet Tax Free Market Casino Grand Buffet Exhibition Center Fantasy Promenade Oceanic A La Carte Golf simulator

31 Systemer i Color Line •Reservasjonssystem –Checkinn –Boarding –Safety •Yieldsystem •Lager- logistikksystem •Produksjonssystem •CRM-system •Salg- og markedssystem •Økonomisystem •Personal-, lønn- og hyresystem •Prosjektstyring - Teknisk tegning •Støttesystemer •Kommunikasjon •Lastesystem –Last –Ballast •Navigasjonssystemer •Kontroll- og styringssystemer •PMS •POS •Dispencersystem •ITV •Infosystemer •Støttesystemer •Kommunikasjon På landOmbord i skipene

32 Reservasjonssystem Cargosystem Kunder Ordre Kapasitet Produkt Priser Lager-/Logistikksystem Hotellsystem PMS POS-system Innsjekksystemer Økonomisystem Systemarkitektur

33 Datavarehus Prognoser/Analyse Reservasjonssystem Cargosystem Kunder Ordre Kapasitet Produkt Priser POS-system

34 6-9 mnd før avg4-6 mnd før avg1-3 mnd før avg0-30 dager før avg Fyllingsgrad Tid

35 20% 40% 60% 80% Nivå 1 Nivå 4 Nivå 3 Nivå 2 Etterspørsel Fyllingsgrad Pris Yield Management/Space-control

36 Utfordring; Ekstreme sesongvariasjoner

37

38 Kundedatabase Priser OrdreProdukt Skipet Sentrallager Hirtshals Sentralkompleks Oslo Før utreise Produksjonssystem

39 Kundedatabase Priser OrdreProdukt Skipet Sentrallager Hirtshals Sentralkompleks Oslo Etter avsluttet reise Økonomisystem

40 Ombord i skipet Priser Varer Vedlikehold Rengjøring Besetning ITV og info Passasjerer Biler Vogntog

41 Prinsippskisse PMS OCM Konferanse Tjeneste-Reservasjon Housekeeping Lost and Found PPS/PMS Mapper CRM/DWH Multi Betalingsserver POS iTV (2M) (+ Minibar) Landbaserte grensesnitt Ombordbasert grensesnitt Grensesnitt PMS system Kontroll og betaling ved forhåndsbestilling Leveransesystemer

42 Prinsippskisse PMS OCM Konferanse Tjeneste-Reservasjon Housekeeping Lost and Found PPS/PMS Mapper CRM/DWH Multi POS iTV (2M) (+ Minibar) Landbaserte grensesnitt Ombordbasert grensesnitt Grensesnitt PMS system Kontroll og betaling ved kjøp ombord Leveransesystemer Betalingsserver

43 Kostnads- optimalisering Fokusområder Avvik: Dagens VS fremtid Reiseliv og dest.utvikling Unikhet. Potensielle Konk.fortrinn Soliditet & fremtidsrettet tilpasning Forventet utvikling Havn- og frakt posisjonering Tonnasje- disponering Trender / strukturelle trekk -HavnerHavner -Frakt -Reiseliv & transportReiseliv & transport Optimal drift Tonnasje- fornyelse OvervåkingImplementeringAnalyse / beslutningResultater Rammevilkår Drift/marked:. Konkurrenter. Substitutter Color Line Industriell modell

44 Fra idè til realisering •Konseptfasen –Idéskapning –Fornyelse av produkt –Markedsundersøkelser –Investeringsmodeller –Verft / Arkitekter / Konsulenter/Rederi –Anbudsdokumentasjon –Nasjonalt nettverk – Konsulenter / DnV –Reisevirksomhet / Samarbeid –Grundig gjennomgang –Leverandørinformasjon •Kontrakt •Byggefase •Levering

45 Konstruere og bygge skip Nye tider, utfordringer og muligheter

46 Sandefjord Viken Oslo Turku Color Line Hovedkontor Verft Site-office Color Line Teknisk avdeling Arkitekt kontor

47 Sandefjord Viken Oslo Turku Color Line Hovedkontor Verft Site-office Color Line Teknisk avdeling Arkitekt kontor Tegninger Spesifikasjon Referat Prosjektsyring

48 Anvendt teknologi for å oppnå mobilitet •Effektivisere prosjektet •Styring og dokumentasjon •Tilgjengelig data – uansett når og hvor •”Kjøreregler” – neede to know, have to have •Sikkerhet –Sikkerhet mot tap av data –Hindre utilsiktet innsyn •Standardisert •Støtte SASBraathens

49 Takk for meg! Spørsmål?


Laste ned ppt "COLOR LINE Jan Kverneland"

Liknende presentasjoner


Annonser fra Google